Privacy Policy

This Privacy Policy explains how Boullies Travel Ltd collects, uses, shares and protects your personal data. We are committed to respecting your privacy and to handling your personal data in line with UK data protection law, namely the Data Protection Act 2018 and the UK General Data Protection Regulation (UK GDPR).

It applies to the whole of this website. We may update this policy from time to time, and any changes will be published on this page. You can access this policy at any time from the link at the bottom of every page.

We have structured our website so that, in general, you can visit us without identifying yourself or revealing any personal information. Once you choose to provide us with information by which you can be identified, you can be assured that it will only be used in accordance with this policy.

Boullies Travel Ltd is registered with the Information Commissioner’s Office (ICO), registration number ZC171222.

Who we are

Boullies Travel is a trading name of Boullies Travel Ltd, which is the data controller responsible for your personal data. We are a UK travel agency that plans, books and manages holidays and travel for families across the UK and around the world, arranging your trip with carefully chosen suppliers and tour operators. We are a member of Protected Trust Services (PTS), membership number 6494.

Our details are:

Boullies Travel Ltd
Registered Office: 167-169 Great Portland Street, 5th Floor, London, W1W 5PF
Company Number: 14085886
VAT Number: GB440617808
ICO Registration: ZC171222
Privacy enquiries: Privacy@BoulliesTravel.com

Who this policy applies to

This policy applies to you if you use our products and services or interact with us, whether directly through our website, through our social media accounts, or through our travel consultants.

If you are the lead enquirer or booker, you are responsible for making sure that the other members of your travelling party are aware of the content of this policy and agree to you supplying their personal data to us in order to make a booking or other purchase on their behalf.

Personal data we may collect

Depending on how you interact with us, we may collect the following.

When you register for our services

For example, when you sign up for marketing emails or ask to be contacted by a travel consultant, you may provide us with your personal details, including your name, postal and billing addresses, email addresses, phone numbers and date of birth.

When you enquire about a holiday or travel booking

Your personal details, including your name, postal and billing addresses, email addresses, phone numbers and date of birth.
Your personal travel preferences.
Information about your previous purchases, if you have booked with us before.
In some cases, more sensitive personal data such as information about medical conditions, disabilities and special requirements, so that we can consider your particular needs in relation to a booking.
Depending on how you contact us, we may keep a record of your email or telephone call.

When you place a booking

Whether as lead passenger, booker, passenger or non-travelling payee, you may provide us or our suppliers with:

Your personal details, including your name, postal and billing addresses, email addresses, phone numbers and date of birth.
Financial transaction information, including debit or credit card details.
Travel-related information such as passport details, nationality and visa eligibility.
In some cases, more sensitive personal data such as information about medical conditions, disabilities and special requirements, so that we can consider your particular needs in relation to a booking.

When you take part in promotions, surveys or contact us

Personal data you provide about yourself whenever you contact us, for example your name and contact details, by phone, email, post or through social media.
Details of the emails and other digital communications we send you that you open, including any links you click on.
Your feedback and contributions to customer surveys and questionnaires.
Any digital assets, such as images, videos or emails, that you provide to us as part of those promotions.

From other sources

We may also use personal data from other sources, such as specialist companies that supply information, online media channels, our supplier partners and public registers. For example, this helps us to review and improve the accuracy of the data we hold, and to improve and measure the effectiveness of our marketing communications, including online advertising.

When you interact with us on social media

We may collect social media content such as imagery, video content, reviews and other social interactions. For any content you submit, we may use, copy, modify, adapt, publish or incorporate it into our marketing and advertising across our social accounts, email marketing, print, direct mail and our website.

We may also request personal data such as contact details and location in order to pass enquiries to our travel consultants. This data will not be used for any other purpose. We may also use personal data from social media sources, such as Facebook advertising, cookies and third-party data, to help us review and improve the messaging we share on our social accounts and to measure the delivery and effectiveness of our social media advertising.

When you use our website

We use cookies and similar technologies to collect information about your browsing behaviour on our website, information about when you click on one of our adverts (including those shown on other organisations’ websites), and information about the devices you use to access our services (including the make, model and operating system, IP address, browser type and mobile device identifiers).

How we use your personal data

We use personal data to manage and improve the services we offer you, including to:

Process bookings, so that we can manage the services provided and help with any bookings or refunds you ask for.
Improve our website and online services.
Detect and prevent fraud or other crimes, so that you can use our services safely.
Improve and develop our products, suppliers, IT systems and the way we communicate with you, including measuring responses to certain products.
Provide a personalised service that meets your needs, including marketing material relevant to your interests, and measure your responses to our marketing communications.
Contact and interact with you, for example by phone, SMS, email, post or social media, so that we can service your booking or query effectively.

Our lawful bases for using your personal data

Under the UK GDPR, we rely on the following lawful bases:

Contract: where we need your personal data to arrange, manage and fulfil your booking.
Consent: where you have agreed to receive marketing from us, or where we process special category data such as health or accessibility information. You can withdraw your consent at any time.
Legitimate interests: where we use your data to run, protect and improve our business, in a way that is not overridden by your rights.
Legal obligation: where we are required to process your data to comply with the law, for example border, security and anti-terrorism requirements.

Sharing your personal data

We may share the personal data we collect with selected supplier partners and service providers. We only share the data they need to provide their services. This includes, for example, companies that help us with our technology, with storing and combining data, and with processing payments. We require them to store and process your data securely, and they must not use it for their own marketing purposes.

We may also need to share personal data with other organisations in certain circumstances:

If the law or a public authority requires us to.
To establish, exercise or defend our legal rights, including for the purposes of preventing fraud and reducing credit risk.
To an organisation we sell or transfer, or negotiate to sell or transfer, any of our business, rights or obligations to. If a transfer or sale goes ahead, the organisation receiving your data may use it in the same way as us.

To arrange travel overseas, the personal data we collect may be transferred to, and stored at, a destination outside the United Kingdom, and may be processed by suppliers operating outside the UK, such as airlines, hoteliers, insurers and ground-handling agents, so that they can provide the arrangements you have requested. Where we transfer data outside the UK, we take steps to ensure it is protected by appropriate safeguards.

In order for you to travel overseas, we may also be required to disclose certain personal data to government bodies or other authorities in the UK and abroad, such as those responsible for immigration, border control, security and anti-terrorism.

How we protect your personal data

Protecting your personal data is very important to us, and we use a range of safeguards, including:

Regular reviews of how we collect, store and process your personal data.
Restricting access to your personal data to authorised people only, supported by physical and technical security measures.

While we take appropriate technical and organisational measures to safeguard your personal data, we cannot guarantee the security of any data you transfer to us over the internet.

How long we keep your personal data

We keep your personal data only for as long as we need it for the purposes set out in this policy, including to service your booking, to meet our legal and accounting obligations, and to resolve any disputes. When we no longer need it, we securely delete or anonymise it.

Marketing

We will send you relevant news and offers about our products and services in a number of ways, including by email and occasionally by phone from your travel consultant, but only if you have agreed to receive these communications or have engaged with us in the course of a booking. When you register with us, or when you engage with a travel consultant, we will ask whether you would like to receive marketing. You can change your marketing choices at any time by contacting us or by using the unsubscribe link in any marketing email.

We may also contact you for market research, to help us improve our products and services. You can choose not to take part.

Cookies and similar technologies

On our website we use cookies and similar technologies, such as tags and pixels, to personalise and improve your experience, to help our website work and perform well, and to measure the effectiveness of our marketing, for example by telling us whether you have opened a marketing email we have sent you.

Microsoft Clarity

We use Microsoft Clarity to understand how visitors use our website. Clarity captures behavioural data such as mouse movements, clicks, scrolling and page navigation, and uses it to build heatmaps and session replays, through first and third-party cookies and similar technologies. We use this to see how our pages perform, to improve the website and your experience, and to help with site security. Microsoft acts as a data controller for the information Clarity collects and may also use it for its own purposes, including advertising. This data is held on Microsoft’s servers, which may be outside the UK, subject to appropriate safeguards. These cookies are set in line with the choices you make through our cookie banner, and you can change them at any time in your cookie settings. To learn more about how Microsoft handles this data, see the Microsoft Privacy Statement.

You can use your browser settings to accept or reject cookies, to delete existing cookies, and to ask to be notified when new cookies are set. For full details of the cookies we use, please see our Cookie Policy.

Your rights

Under the UK GDPR you have the following rights over your personal data:

The right to be informed about how we use your data.
The right to access the personal data we hold about you.
The right to have inaccurate data corrected.
The right to have your data erased in certain circumstances.
The right to restrict how we use your data in certain circumstances.
The right to data portability.
The right to object to us using your data, including for direct marketing.
The right to withdraw consent at any time, where we rely on consent.

To exercise any of these rights, or to ask any question about how we collect, store and use personal data, please email Privacy@BoulliesTravel.com.

If you are unhappy with how we have handled your personal data, you also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk.

Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be published on this page, so please check back from time to time to stay informed.

Contact us

If you have any questions about this policy or about your personal data, please contact us:

Email: Privacy@BoulliesTravel.com
Phone: 029 2166 1507
Post: Boullies Travel Ltd, 167-169 Great Portland Street, 5th Floor, London, W1W 5PF

Last updated: June 2026.